GENEVA, SWITZERLAND, November 29, 2022 – Sucafina, a leading sustainable Farm to Roaster coffee company, announced today that it has acquired a majority stake in TB Brown Instant Coffee BV.
Founded in 2004, TB Brown develops, sources, blends, and packs private label instant coffee products for B2B customers in different sectors such as industry, vending, and retail. With locations in Den Dungen, Netherlands, and Budapest, Hungary, TB Brown reaches customers all over Europe with a wide range of instant coffee and packing solutions.
The new partnership will provide added value for the customers of Sucafina and TB Brown by blending global experience with regional know-how. Sucafina is an established global supplier of instant coffee with extensive supply chains, comprehensive expertise, and access to a wide range of green and instant coffees. TB Brown brings a unique understanding of blending and packing, as well as close relationships with its local customers.
“We are very excited to join Sucafina,” said Henry van Zutphen, MD of TB Brown, who will continue to lead TB Brown as it enters this new phase with Sucafina. “This partnership will mean greater support and new avenues and opportunities for our customers as we pursue our ambition to be the leading sustainable private label instant coffee supplier. I feel that our personal approach and the shared values between our companies represent an excellent foundation for a bright future.”
The companies have been working together to integrate and assimilate the TB Brown business model into the current Sucafina instant coffee global team.
“I am delighted to welcome TB Brown to the Sucafina family," said Nicolas A. Tamari, CEO of Sucafina. “Sucafina and TB Brown are closely aligned around the goals of growing an instant coffee business model regionally and globally. I am confident that together we will continue to deliver stakeholder value as we work to achieve our vision to be the leading sustainable Farm to Roaster coffee company in the world.”
ABOUT SUCAFINA
Sucafina is a leading sustainable Farm to Roaster coffee company, with a family tradition in commodities that stretches back to 1905. Today, with more than 1,200 employees in 32 countries, the Group is one of the leading coffee trading houses in the world and one of the few focused entirely on coffee. Sucafina’s extensive supply chains span from producer-facing export operations to destination sales offices around the world.
ABOUT TB BROWN
TB Brown is a young and dynamic company, fully focused on instant coffee. Sustainability and responsibility are an integral part of its business approach. As experts in the field of instant coffee, TB Brown is dedicated to the perfect development, blending, and packing of private label solutions for customers all over Europe with a local and personal approach. Founded in 2004 and now with 55 employees from 15 nationalities, TB Brown serves customers in 22 countries in different market segments (vending, retail, and industry). TB Brown strives for the highest standards for its products and for itself.
For more information, please visit: https://www.tbbrown.nl/